{{gravity-field-id-4}} Proposal | Name: {{gravity-field-id-1}} | Email: {{gravity-field-id-3}} Proposal


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Building an online fitness coaching business can be challenging. From training clients to building out marketing campaigns to constantly working to maintain relationships, it can feel like there are never enough hours in the day.
With all the different systems in your business, it can be hard to make sure your customers have the best experience. 
As a fellow coach, I get it, it can be A LOT.
However, we believe that no one should feel overworked in their pursuit of building the business of their dreams.
We'll work with you to define the digital systems that you need to automate your business and provide you the time and control that you need to live the life you want. Imagine having a business that takes you fewer hours to run, comes with happier clients and puts more money into your bank account. If that sounds good to you, then you've come to the right place!
Understandably, there are a few things about business systems implementation that people take for granted today, but we’ll explain them in this section so that everything is clear.
Our goal is to create a clear, automated prospect/client journey with a high emphasis on maintaining a personal touch. 
We want to stop you from stressing about administrative needs. Excel at being the CEO of your business, not at being an administrative slave.

Marketing Website


  • Expert collaborative sales copy written using the StoryBrand framework.
    • Donald Miller's Storybrand framework is the gold standard for inviting your clients into a story where they are the hero, and you are the perfect guide-by-the-side to ensure they reach their goals.
    • Clients don't just sign up because you are awesome (although that is true), people sign up because you're awesome at making them awesome. 😊
    • We will be absolutely obsessed with creating a website that looks incredible, but nothing is more important than the words you use to get visitors to take action.
    • Our experienced team of copywriters will get to know your specific value propositions and tone of voice and set you up for success!
    • Professionally designed visual content to draw in the attention of your target market.

We would love it if you clicked this link and visited our portfolio page to browse some of our previous work.

  • Full online store functionality and shopping cart to sell one-time purchases and
    • We will create product pages for your challenge and subscription services.
    • Paypal and Stripe Integration.
  • Site Tracking is installed to monitor specific activity of your email contacts.
    • This lets us see which pages your visitors look at and send ultra-targeted emails to increase conversions!
    • Think of someone who visits your booking page, then there is no appointment booked. You can email them and offer a free consult and get them to complete the booking process.
  • Dedicated booking software negating the need for ongoing subscription to Calendly, Acuity, etc.

    • Very likely this is the software you used to book your appointment with us.
    • It is extremely pleasing to the eye and will be totally on brand and live on your custom domain name.
    • The more professional you look, the more you will be respected professionally!
    • Own this outright without a monthly payment for it!
  • Professionally automated health questionnaire/waiver/contract functionality with legally binding signatures.
    • To have e-signatures be legally binding, not just any software will do. It has to carry a high standard of encryption, so the law can be confident the signature wasn't tampered with.
    • You will never need Docusign or SignNow or anything else of the sort.
  • Automated Testimonial Video Collection System built into the website. Social proof is powerful. Take advantage of a top tier automated system to capture a never-ending stream of marketing content for your brand.


  • Google Analytics installed.
    • You may not be ready to analyze site visitor behavior, but we want to make sure we are collecting the data, so that when you are ready, you can look at the entire history.
  • Landing Page Templates that you can use to replace services like ClickFunnels. (ClickFunnels retails for at least $99/month)
    • ThriveThemes is one of the premier landing page building software in the world.
    • There's a whole library of templates you can use that we will install right on your site.
    • It has all the bells and whistles with countdown timers, pop-ups, multistep opt-ins and integrates easily with your CRM, so you can nurture your relationships with any leads/clients.
  • Professionally styled blog page.
    • We HIGHLY suggest you embrace content marketing for your business.
    • Having a blog is one of the best ways to remind your contact list that you can solve their problems and help them see you as a thought leader in your field.
  • You'll have software to create robust, on-brand custom forms for anything you can dream up!
    • Want to do a survey? No problem!
    • Are you a fan of form based assessments? We have you covered!
    • Do you use a weekly check-in form? Consider it done!
  • Embed Social Media reviews and social media feeds like YouTube, Instagram, and Facebook right on your site!
    • The buzzword "Omnichannel Marketing" exists for a good reason.
      • The more channels you can use to educate, inspire or entertain your audience, the more conversions you will have!


One Time Pricing Table

Product Name Price
Marketing Website $5000 / One time
Total One Time Cost $5000

Other Costs

Recurring monthly payments

  • Fitness Marketing Machine Hosting & Data Plan -
    • Your web hosting / software subscription amount is $99 per month. This will start at the same time the project does as all properties will live on their permanent server.

    This includes the following software that will all work together seamlessly in concert:

    Software Function
    Amelia Booking Calendar
    Formaloo Beautiful Forms
    WP e-Signature Collect legally binding e-signatures
    Thrive Architect Landing Page Builder


    Online Store / Shopping Cart / Subscriptions

    Next Steps

    • We estimate this project will be finished within 12 weeks of your onboarding call.
    • If you are interested in the Automated Client Journey alone or in combination with the other products, then feel free to accept the proposal.
    • To accept this proposal, please accept and sign this document. 
    • Please read through our Service Agreement below before doing so.
    • You'll be redirected to a check-out page to choose your payment options. (Prepay 5% discount) or (3 monthly payments) There are simple check boxes so you can get invoiced the correct amount. Upon completion of that product, you will be redirected to a page to confirm your software / hosting subscription with a single click. This is for the $69 per month.
    • Once we have received payment you'll be reached out to schedule your onboarding meeting. Give us a few days to reach out for this.
    • You'll receive further instructions at the meeting for launching this amazing project!

    If you have any questions about the services we have proposed, don’t hesitate to contact us at



    Service Agreement


    The following agreement is between Fitness Marketing Machine and  a representative of  on

    Terms & Conditions - General/Automations
    Your project includes (3) 60 minute video call, with the Fitness Marketing Machine team. These calls will be scheduled by Fitness Marketing Machine and are designated as 'Onboarding Call', 'Copywriting Interview' and 'Project Delivery Call'. You may also schedule up to (3) 15 minute 'S​tand-Up Meetings' at any point during the project. Requests for additional calls may require additional fees. Fitness Marketing Machine may request additional calls throughout the project that will not count towards your three complimentary calls.
    Automation and web development are tedious and detailed processes.
    Automation is a tedious and detailed process. Should you want to alter any aspects of your assets after your project is complete (including the names of any sheets, forms, programs, or documents), you will need to check with a representative of Fitness Marketing Machine in order to get approval and/or check if the modifications would require additional monetary compensation.
    Fitness Marketing Machine agrees to complete the services outlined on your proposal under the condition that you have made payment for those services. Any additional ideas, automations, web pages, forms, messages or other services not stated on the proposal will require additional fees should you want to add them. Our hourly rate for additional work outside of the scope of the services on your proposal is $100/hour.
    Your webhosting subscription is $69 per month. This starts the second the project does. All software has been listed in the pricing section of the proposal. This does cover any troubleshooting or support tickets for features promised by Fitness Marketing Machine (If you do something crazy that we never promised to deliver, you will be responsible for paying for the repair process).
    Should Fitness Marketing Machine go out of business. We can transfer all automations and websites to your own platform at our rate of $100/hour*. You will also be responsible for paying all recurring fees associated with running your automations and websites, in addition to any fees for plugins or other software that were used to build your project. (Highly unlikely at this stage, but if I was you I'd want to know that I could still use all these amazing business systems if anything unforeseen took place.)
    *This does not include our Online Training Tracker which will remain proprietary to FMM.
    We desire to deliver the best service possible to you and your business and will employ all available resources to make your project a success. If you are not satisfied with the service we deliver, however, we do not offer refunds.
    Your project is expected to be take ​12 weeks to finish. The project timeline officially begins on the date of your 'Onboarding Call', typically scheduled within one week of making initial payment for our services. Your project will require mutual work and cooperation from both parties. Should you not complete the tasks we assign you in a timely manner, your project will run behind the allotted timeline.
    Please understand that we are at the behest of the software we are using which will all have bugs from time to time. If you encounter any errors or issues, you will be able to submit a support ticket to https://fitnessmarketingmachine.formaloo.net/fmmsupport. If the issue was caused by the fault of Fitness Marketing Machine or a general software bug, the cost to fix the issue will be covered by your monthly data plan subscription. However, if the error occurred because of a change you made, you may be charged our hourly rate to fix the issues that you caused. Fitness Marketing Machine is committed to resolving errors as quickly as possible, regardless of the cause.
    Even though this platform is built on a WordPress content management system, you may use the site as you please to install plugins of your own acquisition. This can break automations and cause conflicts and is not something we support at this time. These will nullify our service agreement as mentioned above.

    You will soon be added to a private Discord channel for all communication. We ask that you please honor our request of not using direct messages with members of the FMM team. Should you need to discuss any sensitive content not appropriate for the dedicated Discord channel we would ask you to communicate via email.
    Your Discord channel will be closed within 3 weeks of project completion and all issues must be sent to our support form.
    Fitness Marketing Machine will create the following forms and or legal waivers: ​Health Questionnaire / Liability Waiver. You can create your own additional forms free of charge, but additional fees will be required if you wish Fitness Marketing Machine to set up additional forms or create automations linking to them.

    Fitness Marketing Machine
    will create the following pages: About, Home, Contact, Shop, Blog, Product Page Template, Testimonials, Booking
    . You can create your own additional pages free of charge, but additional fees will be required if you wish Fitness Marketing Machine to set up additional pages for you.
    Fitness Marketing Machine will transfer up to 8 blog post(s) to your website. You can create your own additional blog posts free of charge, but additional fees will be required if you wish Fitness Marketing Machine to create additional blogs for you.
    Fitness Marketing Machine will create up to 2 popup(s). You can create your own additional popups free of charge, but additional fees will be required if you wish Fitness Marketing Machine to set up additional popups for you.
    Fitness Marketing Machine will create up to 3 Employee(s) on Amelia. You can create your own additional Employees free of charge, but additional fees will be required if you wish Fitness Marketing Machine to set up additional Employees for you.
    Fitness Marketing Machine will create up to 2 Service(s) on Amelia. You can create your own additional Services free of charge, but additional fees will be required if you wish Fitness Marketing Machine to set up additional Services for you.
    If during the project planning phase you request a feature that requires a paid plugin, you will be required to pay for the plugin.

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Signed by Michael Montefusco
Signed On: 09/19/2023

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Document name: {{gravity-field-id-4}} Proposal | Name: {{gravity-field-id-1}} | Email: {{gravity-field-id-3}} Proposal
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09/19/2023 1:51 pm EDT{{gravity-field-id-4}} Proposal | Name: {{gravity-field-id-1}} | Email: {{gravity-field-id-3}} Proposal Uploaded by Michael Montefusco - mike@fitnessmarketingmachine.net IP