{{gravity-field-id-4}} Proposal | Name: {{gravity-field-id-1}} | Email: {{gravity-field-id-3}} Proposal


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Building an online fitness coaching business can be challenging. From training clients to building out marketing campaigns to constantly working to maintain relationships, it can feel like there are never enough hours in the day.
With all the different systems in your business, it can be hard to make sure your customers have the best experience. 
As a fellow coach, I get it, it can be A LOT.
However, we believe that no one should feel overworked in their pursuit of building the business of their dreams.
We'll work with you to define the digital systems that you need to automate your business and provide you the time and control that you need to live the life you want. Imagine having a business that takes you fewer hours to run, comes with happier clients and puts more money into your bank account. If that sounds good to you, then you've come to the right place!
Understandably, there are a few things about business systems implementation that people take for granted today, but we’ll explain them in this section so that everything is clear.
Our goal is to create a clear, automated prospect/client journey with a high emphasis on maintaining a personal touch. 
We want to stop you from stressing about administrative needs. Excel at being the CEO of your business, not at being an administrative slave.

Marketing Website


  • Expert collaborative sales copy written using the StoryBrand framework.
    • Donald Miller's Storybrand framework is the gold standard for inviting your clients into a story where they are the hero, and you are the perfect guide-by-the-side to ensure they reach their goals.
    • Clients don't just sign up because you are awesome (although that is true), people sign up because you're awesome at making them awesome. 😊
    • We will be absolutely obsessed with creating a website that looks incredible, but nothing is more important than the words you use to get visitors to take action.
    • Our experienced team of copywriters will get to know your specific value propositions and tone of voice and set you up for success!
    • Professionally designed visual content to draw in the attention of your target market.

We would love it if you clicked this link and visited our portfolio page to browse some of our previous work.

  • Full online store functionality and shopping cart to sell one-time purchases and
    • We will create product pages for your challenge and subscription services.
    • Paypal and Stripe Integration.
  • Site Tracking is installed to monitor specific activity of your email contacts.
    • This lets us see which pages your visitors look at and send ultra-targeted emails to increase conversions!
    • Think of someone who visits your booking page, then there is no appointment booked. You can email them and offer a free consult and get them to complete the booking process.
  • Dedicated booking software negating the need for ongoing subscription to Calendly, Acuity, etc.

    • Very likely this is the software you used to book your appointment with us.
    • It is extremely pleasing to the eye and will be totally on brand and live on your custom domain name.
    • The more professional you look, the more you will be respected professionally!
    • Own this outright without a monthly payment for it!
  • Professionally automated health questionnaire/waiver/contract functionality with legally binding signatures.
    • To have e-signatures be legally binding, not just any software will do. It has to carry a high standard of encryption, so the law can be confident the signature wasn't tampered with.
    • You will never need Docusign or SignNow or anything else of the sort.
  • Automated Testimonial Video Collection System built into the website. Social proof is powerful. Take advantage of a top tier automated system to capture a never-ending stream of marketing content for your brand.


  • Google Analytics installed.
    • You may not be ready to analyze site visitor behavior, but we want to make sure we are collecting the data, so that when you are ready, you can look at the entire history.
  • Landing Page Templates that you can use to replace services like ClickFunnels. (ClickFunnels retails for at least $99/month)
    • ThriveThemes is one of the premier landing page building software in the world.
    • There's a whole library of templates you can use that we will install right on your site.
    • It has all the bells and whistles with countdown timers, pop-ups, multistep opt-ins and integrates easily with your CRM, so you can nurture your relationships with any leads/clients.
  • Professionally styled blog page.
    • We HIGHLY suggest you embrace content marketing for your business.
    • Having a blog is one of the best ways to remind your contact list that you can solve their problems and help them see you as a thought leader in your field.
  • You'll have software to create robust, on-brand custom forms for anything you can dream up!
    • Want to do a survey? No problem!
    • Are you a fan of form based assessments? We have you covered!
    • Do you use a weekly check-in form? Consider it done!
  • Embed Social Media reviews and social media feeds like YouTube, Instagram, and Facebook right on your site!
    • The buzzword "Omnichannel Marketing" exists for a good reason.
      • The more channels you can use to educate, inspire or entertain your audience, the more conversions you will have!


One Time Pricing Table

Product Name Price
Marketing Website $5000 / One time
Total One Time Cost $5000

Other Costs

Recurring monthly payments

  • Fitness Marketing Machine Hosting & Data Plan -
    • Your web hosting / software subscription amount is $99 per month. This will start at the same time the project does as all properties will live on their permanent server.

    This includes the following software that will all work together seamlessly in concert:

    Software Function
    Amelia Booking Calendar
    Formaloo Beautiful Forms
    WP e-Signature Collect legally binding e-signatures
    Thrive Architect Landing Page Builder


    Online Store / Shopping Cart / Subscriptions

    Next Steps

    • We estimate this project will be finished within 12 weeks of your onboarding call.
    • If you are interested in the Automated Client Journey alone or in combination with the other products, then feel free to accept the proposal.
    • To accept this proposal, please accept and sign this document. 
    • Please read through our Service Agreement below before doing so.
    • You'll be redirected to a check-out page to choose your payment options. (Prepay 5% discount) or (3 monthly payments) There are simple check boxes so you can get invoiced the correct amount. Upon completion of that product, you will be redirected to a page to confirm your software / hosting subscription with a single click. This is for the $69 per month.
    • Once we have received payment you'll be reached out to schedule your onboarding meeting. Give us a few days to reach out for this.
    • You'll receive further instructions at the meeting for launching this amazing project!

    If you have any questions about the services we have proposed, don’t hesitate to contact us at



    Service Agreement


    This following agreement is made between Fitness Marketing Machine and a representative of


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Signed by Michael Montefusco
Signed On: 09/18/2023

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Document name: {{gravity-field-id-4}} Proposal | Name: {{gravity-field-id-1}} | Email: {{gravity-field-id-3}} Proposal
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09/18/2023 3:56 pm EDT{{gravity-field-id-4}} Proposal | Name: {{gravity-field-id-1}} | Email: {{gravity-field-id-3}} Proposal Uploaded by Michael Montefusco - mike@fitnessmarketingmachine.net IP