- Milestone Magic will be billed at the following usage (One credit = 1 video view):
What if I told you we could use one tactic that could skyrocket retention, drive referrals like crazy?!?
Our Milestone Magic is a system of delivering highly personalized videos and images highlighting client accomplishments
- Accountability:
- The way we do it your clients will be tricked you actually made these yourself!
- We will reinforces positive behavior and create awareness when they need to step things up.
- Emotion:
- Audio + Visual content is 3x more likely to drive results than messaging alone.
- Gamification
- Hitting goals, seeing comparisons and getting personalized feedback have created many an addicted gamer.
- Advocacy
- The social share feature will make it easy to brag about their accomplishments and even easier to brag about their coach 😉
Your plan includes:
- weekly result videos for each client that display actual client data updates on their:
- workouts
- nutrition compliance
- habits
- weights lifted
- sleep
- steps
- calories
- All metrics will show a comparison to the previous week
- Once a month they will get their totals year to date
Extras:
- 1 of 12 customizable coaching messages
- Social share buttons for FB, Twitter, Pinterest
Triumphant Trial
Turning Followers Into Paying Customers
So the first thing about this “trial” is that we will never refer to it as a “trial”. People aren’t super excited about trying something they need to pay more money to buy more of right off the bat. *They want a solution to solve the problem of their inability to get enough “momentum” to be able to stay on track and reach their goals.*
It is going to be promoted as a FREE “Kickstart” program. (Not the title, but that’s the concept we will convey.)
You’re going to give away the “secret sauce” on how to stop their downward spiral and feel great about the direction their fitness is going.
I propose we can start with your organic reach. This will more than pay for the system and start making a profit. I have a model that is consultation-less, but if you need to do sales, sell the people who are already in the program and won’t flake on you. Focus on selling much bigger packages to those who are already in your trial program. You will be “famous” to them in a sense as they just got all this digital media from you (workouts, messages, etc). For these people meeting you would be how I would hope it would have been to meet me. “Here’s the guy running the show. This is kind of cool!”
Here’s how we will do just that.
Scenario 1:
- Receive DM from Instagram followers and reply with speed and accuracy using canned responses with your new lifetime subscription to TypeDesk!
Scenario2:
Challenge/Trial Specific SmartPage
- Run promotional Instagram posts that drive clients a link to sign-up for the challenge via your new custom micro-landing page - This replaces Linktree. (With a countdown timer to create urgency, of course) #micro-landing-page
- This Linktree on steroids will host your professionally crafted challenge landing page.
- This will be done with copy from one of our pro copywriters.
- We'll create a meaningful connection with your site visitors.
- Hype your irresistible value proposition for the challenge.
- Show them why you're the perfect person to help them achieve their goals and overcome their obstacles.
- We will clearly outline the deliverables of the offer, create urgency and call the visitor to action.
- They will be able to opt-in quickly and easily to get their “limited” slot to your challenge right on your website.
- SmartPage features
- Profile and bio section
- Photo Carousels
- Lead capture forms
- Testimonial toggles
- Countdown timer
- Eye grabbing animation on buttons and images
- Embeds video
- Social media follow links
- Calendar Embed
- Blog post embeds
- Audio Player
- Q + A section
- Google Maps
- Messenger Platforms
- WhatsApp
- Messenger
- Telegram
- Text
- Email
- and a bunch more…
Once They Opt In:
- Onboarding will set the stage by getting all the info we need to make your program extremely hard to resist. Spicing this up with some gamification tactics is super effective and makes you look like a coach who knows how to inspire action.
- We will send them their welcome email and a Trainerize message that will issue the following challenge:
- If they can perform their first workout and complete our short goal-focused intake form, we will double the length of time they get for the program from 7-14 days.
- Countdown timers will be pure gold for creating urgency. Many people don’t realize this is actually a gamification-based strategy. Act now, or lose the opportunity to get to the next level!
- The client will enter an automation that checks to make sure they have filled out and signed their goal setting form. They will get a couple gentle nudges until they do.
- There is zero reason for you to chase them around.
- We will create a visual system, so you can see who has signed and who has not.
- This form will capture the data we need for our "Golden Goal Conversion System" (more on this later).
- Personalizing calls to action is an extremely powerful tool!
- Add all questionnaire responses to Google sheet database. (Nice to see all our info at a glance)
- Once we have the legal document signed we will send their official challenge Welcome Email:
- The Purpose of this email is to:
- Indoctrinate them into a culture of full buy-in on your professional mission and how they can come along for the ride.
- We'll dial in our communication, so you can easily invite your challengers into a story where they are the hero, and you are the empathetic, capable guide-by-the-side that can finally help them "win the day" with their health and fitness.
- Inspire them to take consistent action and stress the importance of community. (I have been doing this long enough that this is the single biggest factor in your challenge being successful).
- Entertain them. Who doesn't like to have a little fun?!?
- I can automate a personalized GIF of you smiling and a short, humorous, inviting video clip of one of the world’s most gifted trainers.
- So the GIF can say "Welcome {{Whatevertheirnameis}}!" It will look like you made it custom for them. One of the main reasons I am most excited about this project is that you're extraordinarily likeable. We need to show that off throughout the challenge!
- During the challenge we will create an unstoppable sense of community inside your Trainerize Group:
- We will strategically plan out messages that will drive engagement and client success.
- The first one you do, you will randomly pick a participant for a free 30-60 minute one-on-one coaching session. Do NOT tell them you are going to do this. Let everyone answer, then announce the winner. (The reward can be whatever we decide, obviously). But people will engage in all future engagement prompts going forward. Works like magic!

- We can ask things like:
- Where is everyone from?
- What is your current biggest struggle?
- Share a win from today/this week
- The Least favorite exercise so far in the program (people love talking about how hard something was)?
- "If there was one food that you could choose that tasted exactly the same, but magically had no calories when you consumed it, what would it be?"
- These are just examples; we can adjust to your liking.
Challenger Ascension Strategy (How we get them to take their wallet out of their pocket)
- We will send them a hyper-personalized, automated video summary of their first weeks activity. Many clients think you made the video special for them.
- It just so happens that the exact metrics they achieved qualify them for a “special offer” to sign on to your core offering.
Wow Chris! You hit both the minimum required 2 workouts, filled out your form, AND sent 2 messages during week 1. This actually qualifies you for a special offer on our VIP Program. Click here to see the offer!
There will be a button right on the interactive video!
- This will offer a deep discount (in their eyes, which is still a really great price for us) if they act early and sign-up.
- There will be a countdown timer in our communication and on the sales page we will use to create urgency at the discounted price point.
- They must enact the purchase before the trial ends or lose the discount.
- We can create an automation that will create a separate countdown timer for each client. So this can be run as a fully automated evergreen offer!
- We will shout out each challenger that signs up for your core offer inside the group.
- "Mr. So-n-so has committed to making a full transformation with her health and fitness by joining our continuation fitness family!"
- This is FOMO on steroids. I have used this with great success.
- Don't forget: One of our attempts to get them to stay on as a perpetual client will use the 'Golden Goals' workflow to bring their goals top of mind and join your subscription tribe!
- When they do convert, our automations will delay until the challenge ends before adding them to the subscription service and only then assign their continuation training program.
- For those who do not ascend into subscription clients, we will deactivate them from Trainerize, so they can no longer access your program.
- They will be added to an email newsletter automation where you can run intermittent promotions to your growing list.
Automated Compliance Messaging
- Trainerize Behavior Compliance Messaging
- The number one reason for client turnover is lack of trainer engagement and/or lack of accountability. Even lower ticket offers can provide communication in a way that optimizes client retention.
- We will create an automated system that checks for any clients who have not worked out in 4 days (This duration can be modified as per the trainer's request).
- If no action is taken, the client will be sent an automated, personalized Trainerize check-in message 24 hours after the original notification.
- We will give you an easy to implement "abort" system in the event you do not want the client to get a message (this is helpful in the case of an injured client or if they are on vacation, etc.)
- Each time this cycle recurs the client will receive a different Trainerize message (this reduces any chance the client will suspect the check in is automated and thus drive increased compliance on their part.)
- We will then look for the first time they work out after they get the check-in message and delay an hour or so to look authentic, then send them an automated message to encourage them that you saw they got back on their program.
- This system is pure gold for retention and referrals. Your clients will very likely make comments on how much they appreciate your attentiveness.

I have personally had clients tell me the reason they signed up was because I cared so much about their friends/family members and checked in on them when they lost workout consistency.
Automated Subscription Management
- It is often taken for granted how complex it can be to set-up and manage your subscriptions
- This can be one of the worst time and positivity vampires for online fitness professionals
- This can be one of the worst time and positivity vampires for online fitness professionals
Here are the components of a successful and fully automated subscription set-up
- Obviously it starts with a clean check-out system hosted right on your website
- We need to create a way for your clients to cancel
- We will make this obvious and intuitive so you are bothered as little as possible
- Your clients will submit a form to trigger:
- We delay until the end of their current billing cycle and remove them
- We need to freeze clients on a failed payment, if they still have access to their training they will be more likely to drag their feet
- We send them a collection nudges emails, and reactivate them once their payment is successful
- We will set-up the ability to have them change their billing information without you needing to be involved.
Golden Goal Capture Google Sheet
“If I say something it’s my opinion, if they say something, it’s a fact.”
- (Referring to how clients take ownership of anything they personally admit versus us just telling them the same thing.)
- The most effective verbiage you can use to persuade someone is the same language they used when they told you why they hired you.
- This system will be the digital version of having an attentive ear during a sales consultation so you can encourage them to take action on achieving their goals.
- Their intake form will be where we capture the data we need for our "Golden Goal Conversion System"
- It’s essential you quickly get dormant clients back on track. Otherwise you risk not helping them achieve their goals, and increase the likelihood they don’t renew their services with you. You’ll use the Golden Goal System for creating the highest probability for reengagement.
“Hey Mr./Mrs. Client,
I know you told me when you started that you really wanted to lose 20 lbs. Is it still important to you so that you can have more self confidence?
I noticed you haven’t been able to work out in 5 days and promised I would keep you accountable. I wanted to check-in and see how you’re doing and if you need any extra encouragement?”
- Personalizing calls to action is an extremely powerful tool!
Smartpage Micro Landing Page
Challenge/Trial Specific SmartPage
- Run promotional Instagram posts that drive clients a link to sign-up for the challenge via your new custom micro-landing page - This replaces Linktree. (With a countdown timer to create urgency, of course) #micro-landing-page
- This Linktree on steroids will host your professionally crafted challenge landing page.
- This will be done with copy from one of our pro copywriters.
- We'll create a meaningful connection with your site visitors.
- Hype your irresistible value proposition for the challenge.
- Show them why you're the perfect person to help them achieve their goals and overcome their obstacles.
- We will clearly outline the deliverables of the offer, create urgency and call the visitor to action.
- They will be able to opt-in quickly and easily to get their “limited” slot to your challenge right on your website.
- Profile and bio section
- Photo Carousels
- Lead capture forms
- Testimonial toggles
- Countdown timer
- Eye grabbing animation on buttons and images
- Embeds video
- Social media follow links
- Calendar Embed
- Blog post embeds
- Audio Player
- Q + A section
- Google Maps
- Messenger Platforms
- WhatsApp
- Messenger
- Telegram
- Text
- Email
- and a bunch more…
BeWise Fitness
If you want to stand out, you need to have your social media presence shine! This micro landing page is fully customizable and puts services like Linktree to shame!!!
Get noticed, get followed, grow your tribe!
Here's the functionality we will hook you up with:
- Profile and bio section
- Photo Carousels Lead capture forms
- Testimonial toggles
- Countdown timer
- Eye grabbing animation on buttons and images
- Embeds video
- Social media follow links
- Calendar Embed
- Blog post embeds
- Audio Player
- Q + A section
- Google Maps
- Messenger Platforms
- WhatsApp
- Facebook
- Messenger
- Telegram
- Text
- Email and a bunch more…
Business In A Box
If you want to stand out, you need to have your social media presence shine! This micro landing page is fully customizable and puts services like Linktree to shame!!!
Get noticed, get followed, grow your tribe!
Here's the functionality we will hook you up with!
- Profile and bio section
- Photo Carousels
- Lead capture forms
- Testimonial toggles
- Countdown timer
- Eye grabbing animation on buttons and images
- Embeds video Social media follow links
- Calendar Embed
- Blog post embeds
- Audio Player Q + A section
- Google Maps
- Messenger Platforms
- WhatsApp
- Facebook Messenger
- Telegram
- Text
- Email
- and a bunch more…
A few samples of these pages in action!
Up and Adam Coaching
Choose Program Page
- Dropdown form that allows clients to update/choose their program
- After completing form, client's master program will be updated in the app
- Styling of page to be done by Adam Meadows
ARVA Method
Engagement Focused Membership Site With Community Platform
- Fully functional community within your membership site. The soil bed for all transformation is community. Give your members additional support by helping them help one another.
- Professionally designed visual content to draw the attention of your target market.
- Members can:
- Create their own custom profiles.
- Join groups.
- Scroll through an activity feed.
- Build relationships through the private message functionality.
- Tutor LMS (Learning Management System) and BuddyBoss Community Site stack enabled:
- Fully password-protected content.
- Client access management system synced with WooCommerce or Stripe store/subscriptions.
- Dedicated Members Area where all accessible programs will reside.
- Easy to use drag and drop course builder (Headings, Lessons, Topics) all organized the way you want it.
- Arva Method will handle the loading of the lesson content as per our specific guidance.
- Gather insightful data on your clients to personalize your automated content through questionnaires, surveys, and quizzes.
- Social learning groups enabled to foster a progressive learning environment.
- Dedicated forums for whatever areas of interest your community wants to thrive in. Detailed member profiles with an array of custom options to help them know one another and be known. Foundational human needs.
- Activity feeds that can be customized for any group or a master activity feed for the whole community.
- Fully tricked out gamification system to keep your community excited to engage with one another and earn those points!!
- This will combine both Trainerize activities for points as well as community engagement including (but not limited to)
- Workouts completed
- Habits completed
- Lessons completed
- Forum posts
- Member engagement with one another
- Adding "friends"
- Filling out the desired percentage of their profile
- Reading blog posts
- Testimonial Collection
- Zoom meeting attendance
- and so much more
- Ranks and Achievements with custom badges
- 8 Ranks and 8 Achievements to start
- Full Zoom integration within the platform.
- Get ready to host the best live events in the entire online training universe!
- Ability to share polls
- Embed videos
- Share images
- Create events
- Site Tracking enabled to monitor specific client activity.
- Dedicated booking software that negates the need for an ongoing subscription to Calendly, Acuity, etc.
- You'll be able to automate engagement with the clients who need you the most.
- Legally binding forms building system to handle all client documentation needs.
- Custom Video Player for your site customized to your brand and give a professional delivery that YouTube or Vimeo could never deliver.
- Automated Testimonial Video Collection System built into the website. Social proof is powerful. Take advantage of a top-tier automated system to capture a never-ending stream of marketing content for your brand.
- Drive higher engagement, referrals, and brand loyalty by providing your customers with an outstanding experience.
- Full shopping cart integrated with Stripe.
Professional Logo and Branding Kit
Make the right first impression by expressing the right visual identity
You'll receive:
- A new logo
- Proper and improper use guidelines
- Brand colors
- Approved color scales
- Approved gradients
- Fonts
- Specific font pairings for all headings and body text
- Typographic sizing scales
- Tone of voice
- Your business stands for so many wonderful ideals. Make sure that every word printed on your behalf conveys and upholds those ideals.
This PDF Brand Kit Scrolls To View More
Sepideh Fitness
Make the right first impression by expressing the right visual identity
- A new logo
- Proper and improper use guidelines
- Brand colors
- Approved color scales
- Approved gradients
- Fonts
- Specific font pairings for all headings and body text
- Typographic sizing scales
- Tone of voice
- Your business stands for so many wonderful ideals. Make sure that every word printed on your behalf conveys and upholds those ideals.
This PDF Brand Kit Scrolls To View More
MPR Medical Exercise
- Get a solid brand guidelines and create consistent designs effortlessly.
- Features:
- always on-brand templates
- colors
- branded assets
- stock photos
- and many more...