The Scaling Made Simple Challenge is a 21-day program that helps you design and implement automated business systems to help you serve your clients better, make more money and spend less time doing so.

In a nutshell:

We have served over 200 Trainerize health and fitness professionals and know exactly what it takes to scale your business.

All you'll need to do is commit to 21 minutes a day of dedicated time for 21 days to work "on" your business as opposed to "in" your business.

During that time you'll watch video tutorials and fill in worksheets that will be used to automate anything and everything that can be fully or partially automated.

*There are situations where you may not want to automate things due to the nature of your business. For example: You may want a notification if someone says they have an eating disorder on an intake form instead of automatically assigning them macros. Our program can help account for things like this.

You'll be placed in a private online group and have access to our Scaling Made Simple Course where you'll receive your step-by-step instructions for each day.

Even though I said that we will build your automations (because we will), you'll still need to dedicate 21 minutes a day for 21 days for the following activities:

Don't worry, we have videos, worksheets, checklists, and templates for everything we'll build. Plus, my team will be available for support in our online community.

The main component of the software stack is Scalerize, which is our own self-managed client relationship management software built to automate Trainerize specific workflows with minimal effort.

Using fitness challenges is one of the most effective ways to improve someone's health and fitness in a short period of time.

The Scaling Made Simple Challenge will give you all the support you need to be successful.

Belonging to a thriving community of goal-driven individuals is extremely powerful.

Have you ever tried to implement detailed systems for your business?

You most likely have experienced frustration from not having the support, accountability or access to the exact information you needed to be successful.

As a former health and fitness pro for 15 years, I know how frustrating it can be to not be able to implement airtight business system goals due to a lack of clarity.

We've coached hundreds of coaches who use Trainerize to run more streamlined and successful businesses.

You'll have access to our entire team, along with dozens of other challengers, in our Automation Army Online Community. We are eager to answer any questions you may have and to encourage you on your journey.

Join conversations surrounding how to scale your business and love the process of doing so. Sharing ideas and keeping each other accountable will fuel your success in this program.

You got this!

On top of the Automation Army Community and Scaling Made Simple Curriculum, I have included 2 other game-changing features to help you tackle almost any tech-based workflows you want.

Yes. You can build whatever automations you want with the software we provide. You may need a separate Zapier account to run those tasks, but we can offer you your own private workspace with all the Zapier premium features at a deep discount to the normal Zapier rates.

No. There are no contracts and you can cancel at any time.

Yes. This program walks you through the specific usage of the tools we provide for you. You can use any other software you like for workflows that are not associated with the ones we outline and build for you in the program.

Yes. We offer an "Essentials" program that provides access to all the tools, but it doesn't include the automations we create or instructions on how to build them. It is still a great value if you're looking to save some money.

You'll still have access to all the tutorials and will be able to build these systems at your own pace. But if you don't complete certain tasks on time, you'll miss out on our incentives like receiving a discount on your monthly payment.

Mostly yes. You will need Trainerize to build the automations we outline. If you do not use Trainerize you can still subscribe to our "Essentials" plan where we give you access to all the same software at a great price. But you are on your own to design your business systems.

Absolutely! We pay out an ongoing 20% of the monthly dues of all of the people you refer to the program. If you know other Trainerize coaches you can make a lot of money by referring people to the program. You can apply for our affiliate program [here - insert link].

No. There are no hidden fees. We will roll out some add-ons that you can purchase like a learning management system to deliver online courses, an affiliate program so you can reward your clients for their referrals, and there will be some specific marketing based services we will offer like lead branded magnets with full email campaigns designed by our marketing strategist. But every feature you see promoted on our core landing page is included in the normal subscription amount of $149/ month.

Absolutely! Every automation built within the framework of what we offer will have our full support to make sure everything is running smoothly. We have a support ticket system as well as a support forum where you can ask for help. Feel free to take screenshots or make a screen recording that shows the problem you're experiencing. We'll do our best to fix it within 24 hours during the workweek.

*We do not guarantee support for any externally designed automations you desire to build on your own. Building custom automations outside what we make available to you in the program requires an additional investment.


If you have a simple question that can help you solve your personal projects, we'll be happy to assist you. But it is possible to need hours and hours of support for a workflow that we don't include in the program, and thus we would require payment. We just need to protect our time so that we can serve our entire community. But we do aim to help you to succeed!

That being said, we include a LOT of automations for just about anything you can think of with this program. If you have further questions, feel free to email us at info@fitnessmarketingmachine.net or fill in the chat form by clicking the icon near the bottom of your screen.

*There are situations where you may not want to automate things due to the nature of your business. For example: You may want a notification if someone says they have an eating disorder on an intake form instead of automatically assigning them macros. We can almost always account for these and have the system accommodate them for you.

No. All integrations that are used in the automations we outline in the program are built by us.

Yes. You can build whatever automations you want with the software we provide. You may need a separate Zapier account to run those tasks, but we can offer you your own private workspace with all the Zapier premium features at a deep discount to the normal Zapier rates.

No. There are no contracts and you can cancel at any time.

Yes. This program walks you through the specific usage of the tools we provide for you. You can use any other software you like for workflows that are not associated with the ones we outline and build for you in the program.

Yes. We offer an "Essentials" program that provides access to all the tools, but it doesn't include the automations we create or instructions on how to build them. It is still a great value if you're looking to save some money.

You'll still have access to all the tutorials and will be able to build these systems at your own pace. But if you don't complete certain tasks on time, you'll miss out on our incentives like receiving a discount on your monthly payment.

Mostly yes. You will need Trainerize to build the automations we outline. If you do not use Trainerize you can still subscribe to our "Essentials" plan where we give you access to all the same software at a great price. But you are on your own to design your business systems.

Absolutely! We pay out an ongoing 20% of the monthly dues of all of the people you refer to the program. If you know other Trainerize coaches you can make a lot of money by referring people to the program. You can apply for our affiliate program [here - insert link].

No. There are no hidden fees. We will roll out some add-ons that you can purchase like a learning management system to deliver online courses, an affiliate program so you can reward your clients for their referrals, and there will be some specific marketing based services we will offer like lead branded magnets with full email campaigns designed by our marketing strategist. But every feature you see promoted on our core landing page is included in the normal subscription amount of $149/ month.

Absolutely! Every automation built within the framework of what we offer will have our full support to make sure everything is running smoothly. We have a support ticket system as well as a support forum where you can ask for help. Feel free to take screenshots or make a screen recording that shows the problem you're experiencing. We'll do our best to fix it within 24 hours during the workweek.

*We do not guarantee support for any externally designed automations you desire to build on your own. Building custom automations outside what we make available to you in the program requires an additional investment.


If you have a simple question that can help you solve your personal projects, we'll be happy to assist you. But it is possible to need hours and hours of support for a workflow that we don't include in the program, and thus we would require payment. We just need to protect our time so that we can serve our entire community. But we do aim to help you to succeed!

That being said, we include a LOT of automations for just about anything you can think of with this program. If you have further questions, feel free to email us at info@fitnessmarketingmachine.net or fill in the chat form by clicking the icon near the bottom of your screen.