Zero Doubt Club

Created on November 25, 2022
Valid until December 2, 2022
Version 2

Marketing Website

It is non-negotiable that any service obtaining clients off the web needs to have a dialed in digital identity. Trying to change some copy is like putting a band-aid on a machete wound. Revamping the site to reflect the research we do in the “Define” stage is the fastest way to achieve your goals over the near and long term.

  • Expert collaborative sales copy written using the StoryBrand framework.
    • Donald Miller's Storybrand framework is the gold standard for inviting your clients into a story where they are the hero, and you are the perfect guide-by-the-side to ensure they reach their goals.
    • Clients don't just sign up because you are awesome (although that is true), people sign up because you're awesome at making them awesome. 😊
    • We will be absolutely obsessed with creating a website that looks incredible, but nothing is more important than the words you use to get visitors to take action.
    • Our experienced team of copywriters will get to know your specific value propositions and tone of voice and set you up for success!
    • Professionally designed visual content to draw in the attention of your target market.

We would love it if you clicked this link and visited our portfolio page to browse some of our previous work.

  • Full online store functionality and shopping cart to sell one-time purchases and subscriptions.
    • We will create product pages for your challenge and subscription services.
    • Paypal Integration.
  • Site Tracking is installed to monitor specific activity of your email contacts.
    • This lets us see which pages your visitors look at and send ultra-targeted emails to increase conversions!
    • Think of someone who visits your booking page, then there is no appointment booked. You can email them and offer a free consult and get them to complete the booking process.
  • Dedicated booking software negating the need for ongoing subscription to Calendly, Acuity, etc.
    • Very likely this is the software you used to book your appointment with us.
    • It is extremely pleasing to the eye and will be totally on brand and live on your custom domain name.
    • The more professional you look, the more you will be respected professionally!
    • Own this outright without a monthly payment for it!
  • Professionally automated health questionnaire/waiver/contract functionality with legally binding signatures.
    • To have e-signatures be legally binding, not just any software will do. It has to carry a high standard of encryption, so the law can be confident the signature wasn't tampered with.
    • Again, there is zero monthly cost for you to own this software!
  • Automated Testimonial Video Collection System built into the website. Social proof is powerful. Take advantage of a top tier automated system to capture a never-ending stream of marketing content for your brand.
  • Google Analytics installed.
    • You may not be ready to analyze site visitor behavior, but we want to make sure we are collecting the data, so that when you are ready, you can look at the entire history.
  • Landing Page Templates that you can use to replace services like ClickFunnels.
    • ThriveThemes is one of the premier landing page building software in the world.
    • There's a whole library of templates you can use that we will install right on your site.
    • It has all the bells and whistles with countdown timers, pop-ups, multistep opt-ins and integrates easily with your CRM, so you can nurture your relationships with any leads/clients
  • Professionally styled blog page.
    • We HIGHLY embrace content marketing for your business.
    • We can create a professional sort and filter system to let your audience consume even more of your content. This is one of the best ways to remind your contact list that you can solve their problems and are a thought leader in your field.
  • You'll have software to create robust, on-brand custom forms for anything you can dream up!
    • Want to do a survey? No problem!
    • Are you a fan of form based assessments? We have you covered!
    • Do you use a weekly check-in form? Consider it done!
  • Embed Social Media reviews and social media feeds like YouTube, Instagram, and Facebook right on your site!
    • The buzzword "Omnichannel Marketing" exists for a good reason.
      • The more channels you can use to educate, inspire or entertain your audience, the more conversions you will have!

Automated Prospect Journey

Optimize the way you keep track of your leads! If you prevent even one potential client from getting lost it pays for this entire system!

An automated prospect journey helps you store pertinent information about your leads, so you can improve your sales game.

Create more value for your audience by tracking who actually opts-in for our 2 week trial ads and maximize your funnel statistics with a fully automated system.

  • Add all leads to ActiveCampaign and Google sheet database
    • Create custom fields, tags and lists for easy contact segmentation
    • Store contact information such as lead source, consultation type, and more
  • Automated opt-in confirmation e-mails and/or texts for:
    • Calendar bookings
    • Consultation Forms
  • Automated e-mail/text confirmations.
    • Reminder sequences that prompt completion of forms

I can almost guarantee your show ratio increasing in the next year from the text messaging alone will pay for this entire proposal.

  • Prospect Pipeline
    • Create visual stages in ActiveCampaign to show the following:
      • New leads
      • Appointments booked
      • Showed
      • Follow-up
      • Purchased
  • Google sheets analytics to show your key conversion metrics

Landing Page For 2 Week Trial

  • We'll create a custom landing page that will sell the sizzle of your 2 week free trial.
  • We will use the base messaging we crafted to redo your website with the StoryBrand Framework.
  • This will have a quick opt-in form to grab as many email addresses as possible, then it will redirect to a custom booking calendar that gives them an opportunity to select an available slot.
    • There will be site visitors that will opt in with their name and email and won't book a consultation.
      • These "abandoned cart" prospects will go into a 3 email nurture sequence to get them in the door.
  • We will have an air tight text message confirmation system for all the people who do book.
  • They will also get nurture emails to hype them up on your services before they come in for the consultation.
    • (Maybe a piece of quality content and a testimonial via email)
  • Our system will actually have most of your prospects forego the trial and sign up for your core offer on the spot. (We have sold millions of dollars of coaching services with this model)
  • We will have a 5 email nurture campaign that will help convert anyone who opts for the trial into a paying customer before the 2 weeks are up. We use scarcity and urgency with things like countdown timers. These are custom-created for each prospect so their timeline lines up with the trial (we will use some of our automation magic.)

Ad Management

  • In short, we will use ads to drive traffic to the 2 week trial landing page. This will:
    • Build awareness
    • Get leads
    • Drive sales 


By starting from the core offers and ideal customer personas for the brand, we can dial in and get ads in front of the right people. Analytics, profiling, and keyword research will allow us to find those customers and reach them quickly.

Ads will be optimized around specific actions that build our goals. With a front-end offer in place and a pipeline to guide prospects towards a sale, ads won’t have to do as much heavy lifting. But that doesn’t mean they don’t need to be fantastic.

By A/B split-testing the ad creative, copy, headlines, and CTAs, we will grow the return on ad spend (ROAS) rate to a level that is sustainable for long-term growth.

Audiences will be segmented, retargeted, defined, and grown, so we can clearly label and target the perfect customers for Zero Doubt Club.


We will organize and prioritize ad spend from available ad platforms. Such as:

    • Google Local Ads
    • Instagram-specific ads (Meta)
    • Facebook Ads (Meta)



The Terms

We are offering our services and all the previously mentioned deliverables at a rate of $2500 per month for 3 months. We can set up a payment schedule or we do offer a 5% prepay bonus for clients who prefer to prepay for their serives.


Full VIP Onboarding

We have tutorials and will make custom videos on how to use everything we supply for you. What's the point of having a Ferrari if you don't know how to drive it???

  • We have an active support system, where you will be able to ping us from our website whenever you have questions.
  • The last thing we want to do is build all of this then not have you be comfortable enough to execute your vision.


Other Costs

  • Fitness Marketing Machine Web Hosting & Data Plan - Starts at $99/month. This covers the cost to host your site and run your automations. You won't need to pay Zapier or anything like that. We handle all of that.
  • ActiveCampaign (Email Automation) - The Plus plan is needed which starts at $49/month. You can start a free trial here.
  • ActiveCampaign (Email Automation) - The Plus plan is needed which starts at $49/month. You can start a free trial here.
  • Maintenance fee for advertisement - The fee for the maintenance would be 15% of spent in the advertisement.


Next Steps

  • We estimate the full marketing funnel and website will go live within 16 weeks of the onboarding call. No business we have ever worked with was excited about waiting 16 weeks for the full baby to be delivered. But as much as we are obsessed with efficiency and speed of service, we know that the best businesses are willing to put in the work for something truly magnificent. The final 2 months of the term will focus on managing your ads and optimizing the entire funnel (especially website conversions).
  • To accept this proposal, please click "Accept Proposal".
  • You will be redirected to sign our Service Agreement.
  • Once completed, you will receive a link in your email to complete payment.
  • Once payment is completed, your onboarding process will begin and a team member will get in touch to schedule your onboarding call.
  • We will give you all further instructions at the meeting for launching this amazing project!

If you have any questions about the services we have proposed, don’t hesitate to contact us at mike@fitnessmarketingmachine.net at any time.

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